Draggin Jeans choose Knox for their unique CE-approved riding jeans

Australia's Draggin Jeans are the first producer of denim motorcycle jeans to receive full European CE-approval and British-made Knox protectors are part of their success story.
Only a handful of leather and textile motorcycle garments has reached this level of approval to date and it has never previously been granted to a street fashion jean. CE tests are applied by scientific laboratories and strictly impose minimum safety requirements, so gaining CE-approval means that a product has successfully satisfied all of those imposed standards. Draggin Jeans passed the European standards regulating the protective qualities of motorcycle clothing, EN 13595, which ensures the product offers real protection.

To gain CE-approval clothing must have CE-approved impact protection fitted at key impact areas – for trousers that means the knees and hips. Draggin Jeans have been long-term users of Knox body armour and chose the company's Air V2 protectors for its CE-approved jeans.

Grant Mackintosh, founder and CEO of Draggin Jeans, said: "This is a fantastic result. We have always maintained absolute faith in our product and its amazing safety features. We have always had the safest lining in the market, however, the requirements for CE approval are very strict, so we are elated."

The CE jean named C-Evo will immediately go into production and be available by the end of May. Knox protection is the choice of many leading clothing brands and their V2 protectors are also available for riders to retro-fit to existing clothing.
For more information on Knox protection call 01900 825 825 or visit www.knox-armour.co.uk. Draggin Jeans can be found at www.dragginjeans.net

New look and new message from Knox

Knox, the specialist brand dedicated to the design and manufacture of impact protection has unveiled a new brand identity logo. Subtly different the new logo is softer, richer and more dynamic. This is the first phase of a major shift in strategy for the British company, which continues to innovate truly world leading protection for high risk sports.

“Since the company was founded back in 1981 we have improved the design and quality of our products every year to ensure we lead the market in comfort, fit and protection” explains MD Geoff Travell. “However we realise that the time had come to revitalise our image and the new logo perfectly represents our strategic brand positioning and reflects our core values of trust and integrity.”

When the CE-standard for motorcycle protection became law in 1995 Knox was almost unique as a manufacturer of approved body armour, but with increasing numbers of manufacturers jumping onto the bandwagon, customers are being bombarded with confusing information and dubious claims from many sources.

“We want people to appreciate the added value of Knox” adds Travell. “Not only are our products designed by people who understand the applications and actively participate in the activities for which they’re intended, our products are independently tested and approved to current standards. When it comes to the crunch, Knox products give you proven and trusted protection. We want our customers to know that we are dedicated to protection”

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