Knox, the British impact protection specialists, have launched a new interactive website dedicated to showcasing their innovation and technological breakthroughs. Knox Lab is an open resource where visitors will be able to find information on the technology behind current product lines as well as details of ongoing projects. Featuring video streaming and interactive graphics, technology comes to life in the Knox Lab. Knox Lab initially plays host to the celebrated Hand Armour range where the site invites the viewer to experience the Handroid via a dynamic video before leading to a class leading interactive animated video, previously unseen in the motorcycle market. Watch and hear the Boa lacing system close, turn a flat hand into a fist and then roll the hand over to see the palm. Showing the full Hand Armour range the site is rich with detail, images and links to stockists and product registration. Knox Lab perfectly supports the dynamic advertising campaign and in-store POS equipment to give high quality consistent brand appeal.
Knox Lab will evolve further with information on other innovative product lines follow throughout the year. Visit Knox Lab at www.knox-lab.com
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